International marketing strategy

International marketing strategy

Students will be required to identify a  start  (no more than  10  years of existence)  to consult in their international marketing strategy.  Students will be required to assess whether a  company has the potential to engage its business on a  global level  (or not)  and to provide recommendations about reaching those global objectives.  Students should also choose a country and a product/service that is not currently found in the targeted country and devise a  cultural analysis and marketing plan for the chosen country. Students will be required to focus their energy in three critical areas: analysis, synthesis, and evaluation.

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