Importance of Communication in Management.

The structured designing, execution, observation, and correction of all the means of communication within an institution, and between institutions entails communication management; it also encompasses the arrangement and distribution of up to date communication instructions related to an organization, network, or communications technology. Communications management aspects include development of company communications strategies, the design and management of the flow of information, including online communication, of internal and external communications directives.[1] (Lammers, 2011)

Importance of Communication in Management

Basis for Decision- Making and Planning

For decision-making and planning, communication is important. It requires management to protect details under which no decision can be made. The quality of management decisions depends on communication quality. In fact, strategic actions and strategies must be conveyed to the subordinates. It will not be necessary to give guidance to anyone without clear contact. Good coordination leads to the effective execution of strategic strategies and policies.[2] (Poole, 2013)

Smooth and Efficient Working of an Institution

George R. Terry once said that communication serves as an emollient, assisting in the smooth running of management procedures. Communication enables a company to function smoothly and efficiently. The management transforms and modulates the activities of subordinates in the intended way.

Implements Collaboration

Management is the way to get things done and this goal cannot be achieved unless there is harmony of purpose and effort. Communication by exchanging ideas and information helps to achieve unity of action towards a common goal. It ties individuals and helps to organize.[3] (Buzzanell, 2012)

Raises Managerial Productivity

Efficient communication enhances the efficiency of management. It is rightly said that until communication takes place in management nothing happens. The manager’s effectiveness depends on his ability to communicate effectively with his organization’s employees. Managements convey their objectives and wishes, provide instructions and orders, assign jobs and responsibilities and evaluate the performance of their subordinates only by means of communication.[4] (Gherardi, 2018)

Fosters co-ordination and Industrial Harmony

Productive communication builds friendly comprehension and belief among employees of the institution. It encourages cooperation between the employer and the staff. Sane industrial relations and industrial harmony cannot be established without communication. Workers can only make complaints, problems and propositions for management through communication.

Aids in Realizing Productive Leadership

Successful leadership is based on contact. Without effective communication between the boss and the staff, there can be no management action. In order to preserve man’s leadership relationship, contact is absolutely important. It puts both the manager (leader) and the subordinates in close contact and helps to develop effective management.

Stimulation and Morale

Communication is the way the subordinate’s behavior is transformed and their activities are improvised. The employees through communication are stimulated to fulfill the company’s goals and raise their morality. Because the manager is motivated within the company, it can also motivate people by effective communication, for example, proper communication writing, proper time-limit and communication methods, among more.[5] (Entrepreneurship in Family Firms, Business Families, and Family Business Groups, 2015)

Raises Managerial Capacity

Good communication often enhances the ability of management. A manager is a person and has time and energy limits that can be dedicated to his work. He must entrust his subordinates with duties and responsibilities. Through communication, a manager can transfer his / her power and responsibility effectively to others and thereby enhance his / her management capacity.

Effective Control

Control management function involves monitoring the actual results, contrasting it with expectations laid down by plans and, if necessary, taking updated steps to ensure that business goals are met in compliance with expected and preconceived actions. Communication serves as an effective monitoring tool. The plans must be conveyed to the subordinates, the actual performance regulated and communicated to the management, and corrective action to achieve the desired objectives has to be taken or communicated. Without an effective communication framework, all this may not be achievable.

Job Satisfaction

Effectual communication promotes employee contentment, enhancing the friendly trust and credence between management and employees. The gap between management and staff is reduced by efficient communication and employees have a sense of belonging. You work vigorously and zealously.

Representative Management

For democratic management, communication is also vital. Communication helps employees to participate in management through involvement in the decision-making process. There can be no delegation and decentralization of authority without an efficient communication system.

Raises Productivity and Minimizes Cost

Effectual communication conserves time and input, raising fecundity and minimizing price. Many people in the organization participate in large-scale production. Without communication, a company cannot work together and the advantages of large-scale production are not achieved.

Public Relations

Any company needs to form and manage a good corporate image in society in the present business world. Management can only present a good business image to the outside world through communication. Effective communication helps manage good relations with employees, customers, suppliers, shareholders, governments and communities in general.

How to Improve Management Communication

Frequent Communication

No amount of communication is too much during transitional times. It is a good rule to communicate with your remote employees two to three times more often in person. For example, once a week on Monday morning, if you are used to updating your office team, think of changing it to every other day – Monday, Wednesday and Friday. Call timely and limit cancelations to emphasize the importance of this additional check-in.

Make Yourself Available

Let your staff know that they can come to you as well. Make yourself accessible to learn about their thoughts and suggestions in a simulated open-door process. By communicating with your team in a two-way manner, you will create a sense of trust and encourage their continuing support for the efforts of the company to manage change and move forward, rather than always deliver messages from the top down.

Bring out the bigger picture

Another approach to develop your leadership skills as a boss is to help your workers appreciate the connection between their roles and the wider strategic priorities of the business. Commitment and productivity increase if people know their jobs are important. It is important always to remember how valuable employees are, how valuable their contributions and commitment are. So be quick to give thanks and share the team’s winning results.

Be Good at Listening

A good manager is capable of listening actively to his employees. You can’t tune in when you’re the one who’ll talk all the time. Your team members need to know they are heard, and that you take their concerns and questions seriously. It’s more important than ever. Do not suppose you know what your employees feel exactly. Check in separately, pose suggestions and respond empathetically. Listening actively means that you are truly focusing on what a person is saying rather than inwardly making responses while they are talking to you.[6] (Wali, Uduma and Wright, 2016).

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