Ethical Issues in MarketingEthicalIssuesinMarketingAnApplicationforUnderstandingEthicalDecisionMaking
Select a company that you find interesting for purposes of this assignment. (AMAZON)
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.
Write a 350- to 575-word analysis and evaluation of your selected company’s effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
- Relate the triple bottom line to the company’s sustainability.
- Analyze consumer influence on ethical behavior and the company’s marketing.
- Assess the value of communicating the company’s ethical behavior to the public.
- Conclude how ethical issues influence legal issues in the company’s marketing.
Format your assignment according to APA guidelines.